Forrester did a customer obsession study two years ago, and they found out that only 3% of companies are actually truly customer obsessed. But the ones that are have faster revenue growth, profitable growth and less churn, far less churn in their customers.

Steve McDonald

C-Suite Sales & Marketing Perspectives

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Also said about churn this week

  • The bottom of trucks obviously turn. I mean, with this many trucks, you know, your bottom five or 10% always moves.

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    Chakravyuh · Host · Friday

  • There's less churn. So I can see why people are attracted to it in those strengths.

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